Lok-It-Up is a mobile app created to make it easy for users to locate a locker to store their belongings away securely for up to 24 hours. This case study delves into the process of creating the brand identity and designing the mobile app.
Define
The Problem
Brighton boasts a popular tourist destination for all. Both locals and tourists alike flock to the picturesque town whether its to celebrate a birthday, to grab a drink at the bar or to spend the day on the beach Brighton attracts thousands.
After speaking with locals from the area we saw a problem emerge - people felt anxious leaving their belongings unattended. They couldn’t fully enjoy themselves without feeling anxious about potential theft preventing them from relaxing, swimming etc.
Goal 1 Provide short-term cheap and safe storage solution for people who live and visit Brighton’s beaches
Goal 2 Make money
Goal 3 Strengthen community
Goal 4 Easily accessible to everyone
Target Users and Demographics
Outline of Scope
Content Requirements
Content Locker location, distance and availability
Content Cancelation conditions
Content Locker reservation summary
Content Payment method used
Functionality Requirements
Function 1 Users are able to check the vacancy of lockers
Function 2 Users are able to book a locker ahead of time
Function 3 Users can choose which locker size is most appropriate
Function 4 Users can input their postcode to locate the nearest locker stations
Function 5 Users can get directions to desired locker
Function 6 Users can save lockers for faster checkout
Research
User Personas
Competitive Analysis
Key Takeaways and Strategic Recommendations
Strategic Solutions
Opportunity Ensure storage locations are near key areas in Brighton such as the beach, universities, the train station, and popular event venues.
For example; provide lockers near the Brighton Pier, University of Sussex, and Brighton Railway Station for convenience.
Flexible Pricing Models
Opportunity
Introduce both hourly and daily rates to attract users with different storage duration needs.
For example: Offer competitive hourly rates for short-term needs like beach visits and affordable daily rates for longer-term storage during university breaks.
Targeted Marketing
Opportunity Market specifically to local demographics such as university students, tourists, and event attendees.
For example: Partner with local universities for student promotions, and use social media to reach tourists and event-goers.
Superior User Experience
Opportunity Develop a user-friendly app and website that makes booking and accessing storage quick and easy.
For example: Provide seamless app integration for booking, payment, and locker access, ensuring a hassle-free experience.
By leveraging these strategies, Lok-It-Up can effectively differentiate itself from competitors and meet the diverse storage needs of Brighton’s residents and visitors.
Information Architecture
Sitemap
Wireframes
Created wireframes to outline the layout and functionality of key pages, including the homepage, product (locker) pages, checkout process, and user account details.
Usability Testing
Conducted usability testing on wireframes to identify potential usability issues and iteratively refine the design and found that:
Users found it easier to navigate the app when there was less information per page
Users wanted a bottom bar to navigate between the main pages
Users found it beneficial to edit the locker booking and payment method on the same page
UI Design
Branding
Created the brand's visual identity, incorporating the chosen color palette, typography and imagery.
Mockups
Prototype
Implemented intuitive UI interactions such as hover effects, animated transitions, and feedback mechanisms to enhance user engagement and delight. Designed microinteractions for actions like adding items to the cart, applying search functions, and completing the checkout process to provide users with clear feedback and guidance.
