The Brief
A client approached me to redesign the homepage of her consultancy website to enhance its visual appeal and improve user experience. The goal was to create a more professional and engaging online presence that effectively communicates her services and expertise.
Goal 1 Refresh the visual design with a new color scheme and typography
Goal 2 Improve the layout and placement of elements for better usability
Goal 3 Optimize content to make it more informative and user-friendly
Colour Scheme
Updated the colour palette to a more modern and professional look. Chose colours that reflect the client's brand identity and convey trust and reliability.
Element Placement and Content Optimization
Redesigned the layout to create a more intuitive and user-friendly navigation experience. Placed key elements, such as the main call-to-action and contact information, in prominent positions to increase user engagement.
Revised the homepage content to be more concise and relevant. Highlighted the client's services, expertise, and unique selling points in a clear and compelling manner. Ensured that the content is easy to scan and understand.
Typography
Selected new fonts that enhance readability and align with the professional tone of the website. Ensured consistent use of typography across the homepage.
Results
The new design achieved a cleaner and more professional appearance, aligning with the client’s brand.
Improved user engagement with better placement of key elements and streamlined navigation.
Enhanced readability and user experience through optimized content and typography.
This redesign project successfully transformed the client's homepage into an attractive and user-friendly interface. By focusing on visual consistency, strategic placement of elements, and content optimization, the new design effectively supports the client's business objectives and enhances her online presence.
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